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Sham : How The Gurus Of The Self Help Movement Make Us Helpless (Revised Edition 2006)Stock informationGeneral Fields
Special Fields
DescriptionSham = Self-Help and Actualization Movement - To many it's a godsend, to others a joke. But as investigative reporter Steve Salerno reveals in this groundbreaking book, it's neither - and in fact it's much worse than a joke. Going deep inside the 'Self-Help and Actualization Movement' (fittingly, the words form the acronym SHAM), Salerno offers the first serious expose of this multibillion-dollar industry and the real damage it is doing, not just to its paying customers, but to our society as a whole. Sham reeveals the serious financial and social consequences of our reliance on SHAM, the 'Self-Help and Actualization Movement' and gives the inside story on the most famous gurus - from Dr. Phil to Dr. Laura, from Anthony Robbins to John Gray and self-help queen, Oprah. Sham shows how the self-help gurus conduct extensive market research to show them how to reach the same customers over and over - without ever helping them and explains how companies might be wasting money on motivational speakers, "executive coaches," and other quick fixes that can actually hurt quality, productivity, and morale. Fisrt published 2005; this revied edition 2006. Reviews"Fun to read. Along the lines of Fast-Food Nation, it's a high-spirited, well-reported polemic." Psychology Today "Funny, naughty, and wise, Steve Salerno's SHAM is the must-read antidote to Dr. Phil, Tony Robbins, and the whole cracked pot of pop psychology." Greg Critser, author of Fat Land Author descriptionSteve Salerno is a feature writer, essayist and investigative reporter whose articles have appeared in The Observer, Harpers, The New York Times Magazine, Esquire, Reader's Digest, The Wall Street Journal, Good Housekeeping and many others. In addition, Salerno has been a visiting professor of journalism and nonfiction writing at three colleges. Website: www.journalismpro.com. |