Power Play: Elon Musk, Tesla, and the Bet of the Century
Author(s): Tim Higgins
The fast-paced business story of Tesla- Egos, Engines and Elon's battle to build the mass-market electric car to change the world
Join the race to drive the future
Can a startup conquer the biggest and most entrenched industry in the global economy? The petrol car transformed our lives, both as a lifestyle object and a means of transport. It created a new economy and changed the design of our cities, but also led to pollution, congestion and climate change. Electric cars are the next frontier that could save the industry- but will they ever be good enough?
Few people are crazy or ambitious enough to enter the automobile market from scratch - with infamously thin profit margins that require massive scale, against gigantic incumbent companies with global platforms that have been around for over a century.
But Elon Musk likes a challenge.Tesla silenced their doubters early on by doing the impossible and creating a luxury electric sportscar, but now they face the biggest trial yet- delivering and manufacturing an affordable electric family car to the masses - the Tesla Model 3. This is the car they've been promising since the start, the e30k electric car that will change the market forever. Hundreds of thousands have been pre-ordered, and are due to deliver around the world. Success would transform how we travel, bring massive environmental benefits and the potential to fast-track the self-driving car revolution. But amid high-profile resignations at the company, profit warnings and late-night twitterstorms, can Elon Musk and Tesla meet demand and deliver what they've promised?
A fascinating, insider business story of one of the most talked-about companies in the world.
Product Information
General Fields
- :
- : Ebury Publishing
- : Ebury Publishing
- : 0.494
- : 01 June 2021
- : 2.8 Centimeters X 15.5 Centimeters X 23.5 Centimeters
- : books
Special Fields
- : Tim Higgins
- : Paperback
- : 2108
- : 338.762922930973
- : 400