Author(s): Malcolm Gladwell
Bestselling author Malcolm Gladwell revolutionises the way we understand the world within. Blink is a book about about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? How do our brains really work? Why are the best decisions often impossible to explain to others?
December 2014 Book of the Month.
Trust my snap judgement, buy this book: you'll be delighted * The New York Times * Blink might just change your life * Esquire * Compelling, fiendishly clever * Evening Standard *
Author, journalist, and cultural commentator Malcolm Gladwell was born in 1963. He has worked for the Washinton Post and the New Yorker. His bestseller, The Tipping Point captured the world's attention with its theory that a curiously small change can have unforeseen effects, and the phrase has become part of our language, used by writers, politicians and business people everywhere to describe cultural trends and strange phenomena.